It’s being reported that the G.O.O.D. Music President recently sat down with adidas to sign a multi-year contract worth millions of dollars. Pusha T will help the company grow their reach globally through aiding in marketing campaigns, continuing his signature EQT series, and working closely with partner Kanye West in the development of future designs.
King Push has appeared in several adidas advertisements including Bodega Babies and Calling All Creators. He had a major hand in derailing Drake’s Adidon collection launch as well.
The Virginia rapper released DAYTONA in 2018 and spent a large portion of his time on the road during its two-part tour.
Congratulations to Pusha T and adidas on their continued partnership.